BRAND IDENTITY

The logo’s contemporary and dynamic design expresses a positive and future-oriented vision. The icon rising-shape and color shading, reminiscent of a sunrise, suggests a new beginning, a period of growth and progress.

The master logotype is Forte Magenta. It reads clearly on light and dark surfaces — keep clear space around the mark and never recolor it outside the approved set.

Every sub-brand keeps the Forte logotype and adds a descriptor in its own colour. Four colour families organise the group. Click any lockup to explore it.

Lockup, primary palette and primary gradient per sub-brand. Click any swatch to copy its HEX.

Open Sans is the brand typeface across every product and surface — a humanist sans that stays legible from caption to display.

Logo package and ready-made presentation templates that apply the identity correctly.